This report lists the top ranked URLS and their statistics. The Top Content report is useful as you can see which pages are performing well and which aren't. By doing this, you can correct any errors occuring in the URLS and ensure each page is functioning correctly.

The statistics given for each URL are listed below:
PageViews- the number of visitors that viewed this page.
Unique Pageviews- the number of first time visitors to the page.
Avg.Time on Page- the visitor's average amount of time spent on the webpage.
Bounce Rate- The percentage of direct traffic visitors that come to one of your webpages and leave from that same page.
% Exit: The number of visitors that exit via the page.
$ Index: The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s).