% New Visits - Percentage of visitors that are new viewers and have not been to the site before

$ Index- The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s).

Average Value- Average value of an e-commerce transaction per detail level

Average Order Value- An average of all values per order

Avg.Time on Page- the visitor's average amount of time spent on the webpage.

Avg. Time on site - The average time a visitor spends on the Internetrix website.

Bounce - Occurs when a visitor comes to a page on your website and leaves from that same page

Bounce Rate - The percentage of people that left the website from the entrance page

Conversion Rate - percentage of visits that results in a conversion.

Direct Traffic - includes visitors who came to your webpage via bookmarks, typing in the URL directly, or via offline campaigns

Ecommerce Conversion Rate- Percentage of visits which resulted in an e-commerce transaction per detail level

Exit page - The last page visitors see before they leave the website

Funnel - The administrator specified path that the visitors use to get to the goal page. The funnel realises that visitors will drop out in steps of the funnel and only a percentage will reach the goal.

Goal Conversion - Completion of a Goal

Goal conversion rate - Percentage of visits which resulted in a conversion to one of the goals

Goals visited - Number of times each goal page was visited per detail level

Landing page - The page that visitors first visit when they get to the website

PageViews - the number of visitors that viewed this page.

Pages/Visit - Average number of pages viewed by visitors when they come to the Internetrix website

Per Visit Value - Revenue divided by visits per detail level

Per visit Goal Value - Average value of each visit per detail level. Calculated from Total Goal Value divided by number of visits

Purchased products - The number of purchased products.

Revenue - Total revenue from e-commerce transactions per detail level

Referring sites- includes the visitors who are linked to your site from an external site

Search Engines - visitors who find your page through using a search engine

Transactions - The number of transactions derived from your website.

Unique Pageviews- the number of first time visitors to the page.

Unique Views - A visitor that views the site for the first time.

Visits - Number representing the total of new and returning visitors entering the Internetrix website (clicking on the link shows number of visitors on each date or each hour)