The dashboard comes in 3 options: Executive, Marketer and Webmaster. Each dashboard option contains reports that the Urchin developers believe Executives, Marketers and Webmasters would find most beneficial. For example, the Marketer section contains reports that relate to how visitors are finding the website. This gives marketers insight on their main sources of visitors and where to improve, as well as showing the effectiveness of marketing campaigns.

The table below shows the Dashboard types and the reports contained:

The screenshot below demonstrates where to select the dashboard options.